During the 1960s and 1970s, patchouli oil became closely linked to the counterculture movement, gaining popularity among young people as a fragrance and a representation of individuality.
It was commonly found in incense, body oils, and various other products, valued for its soothing and stabilizing properties. Even in modern times, patchouli oil is often referred to as “hippie oil” and remains a symbol of bohemian and alternative lifestyles.